2021 Hyundai Santa Fe

What Does MSRP Mean?

Before you purchase a new vehicle, it’s important to do your research to get the best deal possible. And one of the most important questions to ask is “What is the MSRP of the car that I want?” But, let’s start with what does MSRP mean: MSRP stands for Manufacturer Suggested Retail Price. This is the price that the manufacturer recommends, but it’s only part of the story. The sticker price may change from dealership to dealership, depending on a number of factors, but the MSRP does not. Let’s dive deeper in to what is the MSRP with South Point Hyundai:



What is MSRP?

The MSRP is the Manufacturer Suggested Retail Price, so it’s the price that the manufacturer recommends for the dealership. This differs from terms like base price, invoice price, and invoice price. Here are a few things to keep in mind when looking at the MSRP:

  • The same vehicle model has the same MSRP whether you’re shopping in Kyle or Round Rock.
  • The MSRP is the same for every model, but the MSRP is not the same for every vehicle in the manufacturer’s lineup. For example, a SUV will have a different MSRP than a hatchback.
  • The MSRP will be listed on the manufacturer and dealer website. It’s a good idea to find the MSRP before you start the car buying process.

How Do I Get a Fair Price?

Now that you know what MSRP means, how do you use that information to get a better deal on your new car? It’s important to remember that the MSRP is not the sticker price. The difference between the MSRP and dealer price can be thousands of dollars! That means that even if you pay less than the MSRP, the dealership can still make a profit – and you can get a great deal.

  • Check out sites like Kelley Blue Book, Edmunds, and Cars.com to see how much customers pay for the model in the Cedar Park area.
  • Start negotiating below the MSRP and work your way up. Keep in mind that the MSRP is the price for an entry-level car, excluding any upgrades.
  • Ask for the invoice price if you’d like, but keep in mind that not all dealers are required to show you. However, the invoice price can help you negotiate even more.
  • Even if you are leasing, you can still use the MSRP to get a good price. You will talk with the dealership to determine your monthly costs, which means you have some room for negotiations.

Find Your Next Vehicle at South Point Hyundai

You know what is the MSRP and how to negotiate, so it’s time to start your search for that new car! Contact us at South Point Hyundai in Austin for more information or start shopping online at your convenience.

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